Case Study : Reich & Tang

Wall Street sign

We implemented a Sentia AI system for a leading financial services business with OVER $230 billion of assets under management in 4 Weeks AND reduced selling costs by 27%

The client had already used salesforce.com for 2 years when they engaged us. Within a few weeks the outcomes were enormous.

27%
Selling Cost Reduction
3 Wks
Payback Period
40%
Productivity Increase
1

Background

Providing balance sheet and cash management solutions to US banks and other financial institutions for almost 50 years, the firm is a deposit and liquidity specialist for banks, trust/wealth managers, brokerages, and public and private entities.

2

Project Goals

Having already invested in the leading enterprise CRM two years earlier, the business did not want to replace this CRM but wanted to leverage this earlier investment and actually begin to generate productivity gains and revenue growth.

3

Implementation

Sentia was installed on to the existing salesforce.com system and we analyzed daily practices to create a configuration and automation that dramatically overhauled the company's operation.

Deployment was within 4 weeks of project commencement. Annual investment for the software, configuration and ongoing service and support $13,500.

Their Payback Was $445,000+

Through a detailed analysis of the processes within the client's business we were able to configure Sentia AI so that it automated much of the day to day that the team spent time on freeing them up to more effectively service their clientele.

$418,275

Saved through the automation of daily account follow ups (previously engaging each team member for a measured 90 minutes a day).

$26,665

Measured and quantified savings through automation of data entry and data maintenance.

$445,000+

Total quantifiable savings through the deployment of the Sentia AI system.

+ Risk Reduction

The automatic highlighting of customer balances that are outside set limits has reduced follow up times and risk substantially.

Marketing Efficiencies

Custom Sentia AI modules have automated much of the information flow between Marketing & Business Development.

Management Oversight

All of the activity of the team is monitored by the Sentia AI application and exceptions immediately communicated by Sentia AI.

Methodology

Through a detailed analysis of the processes within the client's business we were able to configure Sentia AI so that it automated much of the day to day that the team spent time on, freeing them up to more effectively service their clientele. Savings were measured against the time each team member previously spent on account follow-ups, data entry and data maintenance.

Sentia AI is a Salesforce.com partner and our flagship product is a smart layer that can be applied to enterprise CRMs to completely change the user interface and user experience. We deploy AI to radically improve the value that your CRM can offer your business by doing all of the hard work for customer facing teams, driving their user adoption up to 95%+ and so ensuring that the quality of the information on the CRM is exemplary. This fixes it as a system of record for CEOs, CFOs and other C-Suite professionals.